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Posted: May 13th, 2021
Marketing Presentation essay
1
Sensitivity: Inside
Process Transient Promoting and advertising Fundamentals Spring 2021
It may be essential that faculty college students recognise that the core consequence for any module analysis is the
enchancment of instructional data associated to the subject house (due to this fact the clearly laid out
learning outcomes inside the module handbook).
Nonetheless, it need to be said that the subject house of selling is primarily concerned with the
communication of ideas and justified actions to the objective market as a strategy to meet the
organisation’s strategic targets and the needs of that focus on market. The module job seeks
to satisfy every these targets.
Your module is assessed by 100% Coursework with two half parts:
Half 1 (40%) Specific individual Presentation
You can choose from one among many two selections: the individual creation of a PowerPoint Presentation
or an Infographic and take a look at the organisation’s current aggressive ambiance along with the
current promoting and advertising mix.
The submission deadline for Half 1 is Wednesday 17th March 2021 at 5 PM
Half 1: Detailed content material materials for the Infographic/PowerPoint slides:
Based totally upon the organisation chosen, the infographic/PowerPoint slides will embrace:
• An introduction to the organisation – background historic previous, markets and lots of others.
• An analysis and audit of the organisation’s current market and aggressive ambiance –
via key devices akin to SWOT/TOWS analysis, PESTEL analysis and Porters 5 Forces.
• An analysis of the organisation’s current Promoting and advertising Mix via the Promoting and advertising Mix Framework
(4Ps/7Ps).
It is immediate that a minimal of 5 PowerPoint slides will doubtless be needed to satisfy the requirements
of half 1 of the duty. Alternatively, the equal amount of content material materials is perhaps submitted as
an infographic.
Half 2 (60%) Specific individual report
You are required to put in writing down a 2000-word (+/- 10%) promoting and advertising plan based mostly totally on job 1. The
promoting and advertising plan ought to find the long term promoting and advertising strategies.
The submission deadline for Half 2 is Wednesday 12th Might 2021 at 5 PM
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Sensitivity: Inside
Half 2: Detailed content material materials for the individual written report:
The report will embrace:
a) An overview on analysis of the current promoting and advertising ambiance based mostly totally on half 1
b) An analysis of the organisation’s positioning and concentrating on method using notion
maps, segmentation methods and the foundations of the 4Cs of environment friendly positioning.
c) Based totally on a and b, you will be required to provide two strategies for the long term
promoting and advertising plan of your chosen organisation
d) Justification of one among many two suggestion (given in c) strengthened by the
utility of key strategic promoting and advertising fashions, i.e. the BCG Matrix and the Ansoff
Matrix.
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